Change the Conversation

I’ve written about how everyone, including you, your team, and your customers, are looking for meaningful connections with the brands they choose to buy from or buy into. We may not even realize it’s happening, but the science of how our brains make decisions based on those meaningful connections is well-documented.  

Yet, if you’re like some business owners I share these concepts with, you may be skeptical of how all this “fluffy talk” can actually make an impact in your business. I thought we’d take a look at a couple of examples of companies who have experienced significant impact after changing the conversations they are having to be purpose-led.
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Meaningful is Profitable

Business owners are usually full of purpose when they start their company. They may not articulate it clearly or even recognize it’s significance, but something is driving them to overcome all odds to succeed. Their passion for their product or service is contagious. They attract others to their cause, and their belief in their brand is imparted to others.
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Today I’m celebrating my birth.

Well, it is my birthday today after all… 43 completed trips around the sun. And this last one has been quite a ride. Please forgive me for dragging you into this self-absorbed tell-all during the Christmas season, but I promise I will talk about Jesus… so we’re good, right?

It’s been a rebirth for me in many ways, so telling you about it on my birthday makes perfect sense. There’s so much to share… so much change in me personally, in my relationship with God, my family and in the business.
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