It’s sort of a paradox—in order to be successful in business, you need to reframe what “successful” truly means for you. As you’re thinking about taking this next step, it helps to look at other brands who’ve paved the way.
We often have prospective clients that begin marketing conversations with us about what channels and tactics we suggest for them. They might mention past failures and fatigue with previous efforts using channels like google ads, facebook ads, email and on and on. We get it. We’ve FELT the pain ourselves. However, there’s a problem with thinking certain tactics are not right for your company simply because it didn’t work in the past. Continue Reading
No business owner is going to say they don’t want to create meaningful connections with their customers. It just makes sense. The more “bought-in” your customers are, the more profitable your business will be. So, why do so many businesses struggle to make those connections? It’s because they’re having the wrong conversation with their customers.
We may not even be aware of it, but we all look for it all the time. It’s how we’re wired. When we get even a small taste of meaning, even for a second, we want more.