A lot of companies have gone through the process of defining their core values. Unfortunately, many of them are gathering dust on the wall, ignored and irrelevant. Yet so many leaders and consultants champion them as a vital part of getting your organization moving forward toward achieving your vision.
We often have prospective clients that begin marketing conversations with us about what channels and tactics we suggest for them. They might mention past failures and fatigue with previous efforts using channels like google ads, facebook ads, email and on and on. We get it. We’ve FELT the pain ourselves. However, there’s a problem with thinking certain tactics are not right for your company simply because it didn’t work in the past. Continue Reading
I’ve written about how everyone is looking for meaningful connections. But, if you’re like some business owners I share these concepts with, you may be skeptical of how all this “fluffy talk” can actually make an impact in your business.
Here’s the truth: The most successful businesses are those driven by purpose, not profits. It’s the great paradox of business—in order to make money, you need to not focus on money. To explain this point, I thought we’d take a look at a few examples of companies who’ve experienced significant impact after changing the conversation.
We may not even be aware of it, but we all look for it all the time. It’s how we’re wired. When we get even a small taste of meaning, even for a second, we want more.