We often have prospective clients that begin marketing conversations with us about what channels and tactics we suggest for them. They might mention past failures and fatigue with previous efforts using channels like google ads, facebook ads, email and on and on. We get it. We’ve FELT the pain ourselves. However, there’s a problem with thinking certain tactics are not right for your company simply because it didn’t work in the past. Continue Reading
Yet, if you’re like some business owners I share these concepts with, you may be skeptical of how all this “fluffy talk” can actually make an impact in your business. I thought we’d take a look at a couple of examples of companies who have experienced significant impact after changing the conversations they are having to be purpose-led.
We may not even be aware of it, but we all look for it all the time. It’s how we’re wired. When we get even a small taste of meaning, even for a second, we want more.