Articles - Aaron McClung

Aaron McClung In Business, Featured, Leadership, Purpose

My Path to Purpose

I started AM in 1998, and like most businesses, we’ve had our ups and downs. A few years ago, I began to see that the industry was changing and that simply making websites wasn’t a long term strategy for the viability of the business.
Continue Reading

Aaron McClung In Branding, Business, Leadership, Purpose

Do You Know Your Purpose?

Whether you come at this question from a scientific or a sacred point of view, the answer always comes back to this: Lasting, fulfilling purpose is only truly found in the transformation of other people.
Continue Reading

Aaron McClung In Business, Marketing, Purpose

Marketing Begins with Meaning

Are you asking the right question?

We often have prospective clients that begin marketing conversations with us about what channels and tactics we suggest for them. They might mention past failures and fatigue with previous efforts using channels like google ads, facebook ads, email and on and on. We get it. We’ve FELT the pain ourselves. However, there’s a problem with thinking certain tactics are not right for your company simply because it didn’t work in the past. Continue Reading

Aaron McClung In Branding, Business, Featured, Marketing, Purpose

Change the Conversation

I’ve written about how everyone, including you, your team, and your customers, are looking for meaningful connections with the brands they choose to buy from or buy into. We may not even realize it’s happening, but the science of how our brains make decisions based on those meaningful connections is well-documented.

Yet, if you’re like some business owners I share these concepts with, you may be skeptical of how all this “fluffy talk” can actually make an impact in your business. I thought we’d take a look at a couple of examples of companies who have experienced significant impact after changing the conversations they are having to be purpose-led.
Continue Reading

Aaron McClung In Branding, Business, Featured, Leadership, Purpose

Meaningful is Profitable

Business owners are usually full of purpose when they start their company. They may not articulate it clearly or even recognize it’s significance, but something is driving them to overcome all odds to succeed. Their passion for their product or service is contagious. They attract others to their cause, and their belief in their brand is imparted to others.
Continue Reading

Aaron McClung In Branding, Business, Featured, Leadership, Marketing, Purpose

We’re all searching for meaning. Brands that deliver it win.

We look for meaning everywhere, in everything.

We may not even be aware of it, but we all look for it all the time. It’s how we’re wired. When we get even a small taste of meaning, even for a second, we want more.
Continue Reading

Aaron McClung In Branding, Business, Leadership, Purpose

Today I’m celebrating my birth.

Well, it is my birthday today after all… 43 completed trips around the sun. And this last one has been quite a ride. Please forgive me for dragging you into this self-absorbed tell-all during the Christmas season, but I promise I will talk about Jesus… so we’re good, right?

It’s been a rebirth for me in many ways, so telling you about it on my birthday makes perfect sense. There’s so much to share… so much change in me personally, in my relationship with God, my family and in the business.
Continue Reading