A lot of companies have gone through the process of defining their core values. Unfortunately, many of them are gathering dust on the wall, ignored and irrelevant. Yet so many leaders and consultants champion them as a vital part of getting your organization moving forward toward achieving your vision.
Much of what we do at AM centers around growth. Whether it’s in your culture alignment, marketing effectiveness, or simply in increased profitability, we’re dedicated to helping your business to reach new heights. And, as I’ve worked with business owners over the years, I’ve noticed something. There’s a moment in many business journeys when growth becomes more challenging.
By its nature, your purpose is going to polarize people and force them to make their own decisions about how they feel about you and what they stand for.
It’s sort of a paradox—in order to be successful in business, you need to reframe what “successful” truly means for you. As you’re thinking about taking this next step, it helps to look at other brands who’ve paved the way.
Finding a purpose for your business is something we talk about a lot at AM, but in many ways, your core values are the tangible representation of that purpose. State them clearly and you’re giving your purpose a tangible way to move forward.
A lot of companies have gone through the process of defining their core values. Unfortunately, many of them are gathering dust on the wall, ignored and irrelevant. Yet so many leaders and consultants champion them as a vital part of getting your organization moving forward toward achieving your vision.
Purpose can seem like an abstract concept. Sure, it’s great to know your “purpose” but how does that translate tangibly to your business or even my life? Well, I’m here to tell you that it affects every aspect of your business and life. And, it may not be quite as abstract as you think.
We often have prospective clients that begin marketing conversations with us about what channels and tactics we suggest for them. They might mention past failures and fatigue with previous efforts using channels like google ads, facebook ads, email and on and on. We get it. We’ve FELT the pain ourselves. However, there’s a problem with thinking certain tactics are not right for your company simply because it didn’t work in the past. Continue Reading
No business owner is going to say they don’t want to create meaningful connections with their customers. It just makes sense. The more “bought-in” your customers are, the more profitable your business will be. So, why do so many businesses struggle to make those connections? It’s because they’re having the wrong conversation with their customers.
