Change the Conversation

I’ve written about how everyone, including you, your team, and your customers, are looking for meaningful connections with the brands they choose to buy from or buy into. We may not even realize it’s happening, but the science of how our brains make decisions based on those meaningful connections is well-documented.  

Yet, if you’re like some business owners I share these concepts with, you may be skeptical of how all this “fluffy talk” can actually make an impact in your business. I thought we’d take a look at a couple of examples of companies who have experienced significant impact after changing the conversations they are having to be purpose-led.
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