A lot of companies have gone through the process of defining their core values. Unfortunately, many of them are gathering dust on the wall, ignored and irrelevant. Yet so many leaders and consultants champion them as a vital part of getting your organization moving forward toward achieving your vision.
Much of what we do at AM centers around growth. Whether it’s in your culture alignment, marketing effectiveness, or simply in increased profitability, we’re dedicated to helping your business to reach new heights. And, as I’ve worked with business owners over the years, I’ve noticed something. There’s a moment in many business journeys when growth becomes more challenging.
It’s sort of a paradox—in order to be successful in business, you need to reframe what “successful” truly means for you. As you’re thinking about taking this next step, it helps to look at other brands who’ve paved the way.
Purpose can seem like an abstract concept. Sure, it’s great to know your “purpose” but how does that translate tangibly to your business or even my life? Well, I’m here to tell you that it affects every aspect of your business and life. And, it may not be quite as abstract as you think.
No business owner is going to say they don’t want to create meaningful connections with their customers. It just makes sense. The more “bought-in” your customers are, the more profitable your business will be. So, why do so many businesses struggle to make those connections? It’s because they’re having the wrong conversation with their customers.
We may not even be aware of it, but we all look for it all the time. It’s how we’re wired. When we get even a small taste of meaning, even for a second, we want more.
It’s been a rebirth for me in many ways, so telling you about it on my birthday makes perfect sense. There’s so much to share… so much change in me personally, in my relationship with God, my family and in the business.