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Purpose Activation Assessment
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50%
Discover how well your business’s purpose and values align with your team and clients. Answer 15 questions to get a personalized score and key insights emailed to you.
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Let’s begin. Please rank your answer to the following questions on a scale of 1 to 5: 1: Not at all — You don't feel your company does this well or at all. 5: Absolutely — You feel your company is thriving at this.
1. Our onboarding process is systematic, prepared for the first 90 days, and intentionally integrates purpose content.
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2. Our website's homepage immediately conveys our "why" (our purpose and the transformation we bring), not just our "what."
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3. Our purpose statement is concise, memorable, and easily recited by our employees.
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4. We have a consistent system for internal communication that reinforces purpose, vision, and values.
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5. Our sales collateral (presentations, brochures, etc.) leads with purpose and transformation, not just products/pricing.
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6. We clearly understand the core problem that our business fundamentally seeks to alleviate or solve.
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7. Our values are consistently used as a common language for both recognition and accountability.
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8. Our brand's visual identity (logo, colors, fonts, imagery) is unique, compelling, and consistent across all channels.
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9. Our customer-facing teams are equipped and trained to articulate our purpose in conversations with clients.
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10. We regularly share internal "impact stories" that illustrate our purpose and values in action.
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11. Our company has a clearly defined purpose statement that articulates how we transform the lives of other people.
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12. Our job listings clearly lead with our purpose and values to attract aligned talent.
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13. Our social media content regularly showcases stories of how our purpose impacts customers and/or the community.
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14. We have a system for peer-to-peer recognition (e.g., "shoutouts") that explicitly links recognition to values.
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15. Our core messaging and taglines effectively communicate our purpose and differentiate us from competitors.
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Purpose Clarity & Foundational Belief
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Brand Activation
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Sales & Marketing Application
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Employee Journey
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Internal Communication
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Total Score
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